Advocacy Messages

One of the most recent advertising campaigns that I believe to be inspiring actually comes from the beer company Guinness.  The commercial is about six men who are in wheel chairs playing basketball.  When the game ends, five of the men stand up and one remains sitting.  It shows how they were all able to come together and not use anyone’s disability as an obstacle.  The slogan that can be heard is “The choices we make reveal the true nature of our character.”

Another inspiring advertisement is from the United Negro College Fund.  Their message is “a mind is a terrible thing to waste.”  This reminds everyone of how important it is to think things through and to think for yourself.

Though you most likely won't be able to find research data, your analysis of why these messages are so effective in creating action

These messages are effective in creating action because they are clear to the point.  They express that we must think for ourselves and not base someone by their appearance.  The first one regarding the men in the wheel chairs truly shows how people should not be judged based on what we see.  The guys were helping a friend and participating in an activity that they all enjoyed.  The second message explains how important it is to think for ourselves and not to waste our brains. We must use it or we could lose it in a sense.